Heinz Borrows Ketchup Commercial From Don Draper

Mar 15, 2017
Originally published on March 15, 2017 10:26 am

Remember on Mad Men when Don Draper had an idea for a Heinz ketchup ad? The idea was to show foods that need ketchup, with none in sight. Heinz plans to make that fictional ad campaign real.

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RACHEL MARTIN, HOST:

Good morning. I'm Rachel Martin. Remember on "Mad Men" when Don Draper had an idea for a Heinz ketchup ad?

(SOUNDBITE OF TV SHOW, "MAD MEN")

JON HAMM: (As Don Draper) It's clean, it's simple, and it's tantalizingly incomplete.

MARTIN: The idea was to show foods that need ketchup but with none in sight - to tease the viewers' imaginations. The pitch didn't go so well.

(SOUNDBITE OF TV SHOW, "MAD MEN")

UNIDENTIFIED ACTOR: (As character) We'll be in touch.

MARTIN: But now it's won over the actual Heinz ketchup company. Heinz plans to take the fictional ad campaign and make it real - art imitating life imitating art. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.