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Dakota Midday: Oh My Word!

Oh My Cupcakes! opened in 2009 as South Dakota’s first gourmet cupcakery.  They now ship cupcakes nationwide. Melissa Johnson joins Dakota Midday to talk about Oh My Word!  It’s a luxury stationary store that offers a full schedule of workshops and, not surprisingly, cupcakes. Johnson discusses the power of the written word to encourage and inspire and how the stories of Oh My Word! customers are already becoming part of the store's business model.

Lori Walsh is the host and senior producer of In the Moment.