Is there anything companies can learn from the recent controversy over revelations of the National Security Agency's spying activities? Eric Holtzclaw, CEO and founder of Laddering Works, a marketing and product strategy firm, argues that the NSA's mistake wasn't the surveillance itself, it was the spin. Holtzclaw says that we live in an era where the boundaries around privacy and date sharing are being continually eroded. He says it's not going away and the hard part for companies and institutions is how they handle it. Holtzclaw is the author of "Laddering: Unlocking the Potential of Consumer Behavior."