Visit Rapid City

Rapid City Tourism

22 hours ago

In The Moment … May 4, 2020 Show 809 Hour 1

Given the pandemic we are currently experiencing, how are we to celebrate National Travel And Tourism week? Perhaps it’s virtually or by social media? Julie Jensen is president of Visit Rapid City and she joins us to spotlight resilience and hope as we face coronavirus.

Native POP Makes Economic Impact

Jul 19, 2019

The Black Hill’s largest Native American art event is this weekend. The Native People of the Plains Art Market, or Native POP as it’s called, features work from about 50 artists. There are also classes, live music events, a film screening and fashion show to highlight local talent. 

Native POP has brought local residents and tourists from across the country to the heart of Downtown Rapid City for seven years. The opportunity to showcase work before such a large crowd is rare for artists in the area. 

Obama Bronze Joining Downtown Presidents

Jun 28, 2019

President Obama is coming to Rapid City in July—kind of! A life-sized statue of the former president will join 42 other bronze sculptures of presidents downtown. It’s been almost nine years since a new one was added to the city, and the details of Obama’s likeness are a secret until it’s unveiled soon. 


The statues are part of a project called The City of Presidents. Every former president is represented along two of the city’s main downtown streets. It’s become a tourist attraction in the area. But it all began in 1999 when two people got an idea. 

Tourism Officials Prepare For Upcoming Season

May 7, 2019

Last year, about 14 million tourists visited South Dakota.

Officials say that brought in roughly $4 billion dollars in revenue.

Tourism is South Dakota’s second leading industry after agriculture, and the industry is celebrating this week just before the season kicks off.

South Dakota joins the nation in celebrating the 36th annual National Travel and Tourism week.  
This year also marks the 100th anniversary of Custer State Park.

Lee Strubinger

In the Moment ... May 6, 2019 Show 569 Hour 1

The 11th annual National Travel and Tourism Week is May 5-11. Travel and tourism professionals across the country are uniting to celebrate the value travel holds for our economy, business and personal well-being.

Julie Jensen is president of Visit Rapid City and Jim Hagen is Secretary of the South Dakota Department of Tourism.

Chynna Lockett

In The Moment ... December 12, 2018 Show 478 Hour 2

The Lakota Nation Invitational is now in its fourth decade. This year, Rapid City businesses showed up in unprecedented numbers to participate in the corporate handgames tournament.

Mniluzahan Okolakiciyapi Ambassadors Whitney Rencountre and Karen Mortimer join us to explain. Also with us is Julie Schmitz Jensen, president and CEO of Visit Rapid City.

Lee Strubinger / SDPB

Tourism industry officials are kicking off the summer season with National Tourism Week.

It’s a week of preparation for the influx of tourists expected in South Dakota. Tourism brings in almost $4 billion dollars.

However, not everyone is convinced a tourism based economy is healthy for a community.

Tourism brings in the big bucks. It’s the second largest industry in South Dakota behind agriculture. Observers say roughly 14 million visitors come to South Dakota every year, and that number is increasing.

Chynna Lockett

In The Moment ... May 7, 2018 Show 331 Hour 1

This week marks National Travel and Tourism Week. What's the economic impact of all those families heading into the state?

Julie Schmitz Jensen is director of Visit Rapid City.