Along I-90 near New Underwood, there's a billboard that's not advertising any Black Hills attractions. It's simply a giant, panoramic photograph of a herd of cattle. The billboard is a part of photographer Jean Laughton's "My Ranching Life" project. Since 2003, she has been living a life cowboying and photographing ranch work from horseback on the Quarter Circle XL Ranch south of Belvidere. It changed Laughton's life drastically, prompting the start of her long term photographic series, "My Ranching Life."