Dress for Success

Photography Project Showcases Natural Beauty

Aug 19, 2015
Holly Davidson Photography

A photography display called 'The Truth in Beauty' is on display tonight in downtown Sioux Falls. 

Four women are coming together to make a statement: that everyone is beautiful. Chelsea Tracy is the owner of Chelsea’s Boutique in downtown Sioux Falls. The ‘Truth in Beauty' project featured in her store is a fundraiser for Dress for Success. 

Tracy says she wanted to be part of the project after photographer Holly Davidson realized that women shouldn’t have to wear layers of makeup and accessories to feel beautiful.

A grant worth more than $12,000 is helping an area organization that empowers women. Dress for Success Sioux Falls is preparing to host an eight-week program that helps women who are unemployed or underemployed prepare for career opportunities.

Dress for Success is known globally for its mission to provide women who are economically disadvantaged professional attire so they are physically prepared for the job search. But Lori Strasburg says people don’t always realize the program is about more than blazers and dress pants.