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Brand Recognition

3m 47s

What's behind a brand? SDPB talks to a rancher, a longtime brand inspector and the Executive Director of the South Dakota Brand Board about why some people hold onto the family brand long after they've left the agricultural lifestyle.

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Extras
Dakota Life Detours Sheep of the Plains
See how industrious South Dakotans are opening their ag operations up to tourists.
Beresford hosts the Frostbite 4, a regional favorite winter road race.
Before fences split up the wide-open prairie, livestock was identified by their brand.
Timber Lake celebrates its heritage in July with the Days of 1910 activities.
Cutting boards, canoes and guitars
Go off the road to find examples of South Dakota determination.
Uplifting culture of the Dakota Oyate on the Crow Creek Reservation.
From a window to the past to raising the next generation, Dakota Life explores Wagner.
Freedom is an idea put into practice in South Dakota in small but significant ways.
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Greetings from Webster
Beresford hosts the Frostbite 4, a regional favorite winter road race.
Timber Lake celebrates its heritage in July with the Days of 1910 activities.
Uplifting culture of the Dakota Oyate on the Crow Creek Reservation.
From a window to the past to raising the next generation, Dakota Life explores Wagner.
Greetings from Madison, the center of Lake County.
Greetings from the ranching community of Union Center.
Onida is home to a ranching family, a salmon fisherman, and a memorabilia collection.
Visit an artist coop, the state railroad museum, gardening enthusiasts, and an annual film
Dakota Life travels to the community of Lead.