Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands and even one another - in ways never before possible. But is that real empowerment or do marketers still hold the upper hand? In "Generation Like," author and FRONTLINE correspondent Doug Rushkoff explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. "Generation Like" can be seen Tuesday, February 18, at 9:00 p.m. Central on SDPB-TV. Rushkoff joined Dakota Midday from New York City.
FRONTLINE: Generation Like
By Steve Zwemke • Feb 13, 2014