Chuck Brennan, founder of the Brennan Rock & Roll Academy (and CEO of the Dollar Loan Center Empire). Today marks the first day of a week-long grand opening celebration at the new Brennan Rock & Roll Academy in Sioux Falls. It was established to help children uncover and develop their love, passion and talents through the power of music. Through positive education and encouragement from kind and gifted musicians the students learn music, performance and industry skills while learning to dream bigger and believe in themselves more by gaining self-confidence through something they are truly excited about - music. Brennan Rock & Roll Academy provides access to both real music lessons and the equipment used to create it to spirited children who otherwise may not have that access or opportunity. The Academy is affiliated with the Boys & Girls Club of Sioux Falls of which Brennan was a member during his youth. Brennan grew up six blocks from the Academy’s location on West 11th Street.