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Analysis: Rhetoric, power and how a new Smith campaign ad takes aim at Noem's campaign ad


The interview posted above is from SDPB's daily public affairs show, In the Moment with Lori Walsh.

We welcome former state senator Tom Dempster to the program for our Dakota Political Junkies segment. We'll begin with thoughts from one of history's most complex thinkers on the nature of rhetoric and power.

Governor Noem's latest ad shows her riding a horse across the sweeping vistas of South Dakota, mixed in with scenes of her at work as governor.

Democratic opponent Jamie Smith's latest ad shows two men making fun of the governor's ride across the sweeping vistas of South Dakota. That image is followed by a call from the challenger for voters to send someone to Pierre who will focus on state business.

Tom Dempster provides analysis.

Lori Walsh is the host and senior producer of In the Moment.