This interview originally aired on In the Moment on SDPB Radio.
As people across the nation see Gov. Kristi Noem's pitch to come work in South Dakota, local journalists are doing some digging. The "Freedom Works Here" worker recruitment campaign promotes thousands of open positions, each offering high wages.
Our Dakota Political Junkies analyze the media buzz around the campaign.
Mike Card is a political scientist and professor emeritus at the University of South Dakota. Jon Hunter is publisher emeritus of the Madison Daily Leader.
They take a close look at what the ads say and what they don't say.
