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Sturgis Authorizes Modified Motorcycle Rally

City of Sturgis

Sturgis will hold a motorcycle rally in early August, but city leaders will make adjustments for COVID-19 and hope for smaller crowds. 

The Sturgis City Council made the decision Monday evening. They described the decision as difficult, because they think riders would come even if the city tried to cancel or postpone the event. The city also has no control over the numerous big campgrounds outside city limits. 

Councilor Beka Zerbst said the city has to prepare. Otherwise, there could be disastrous effects for public safety, sanitation and traffic congestion. 

“It therefore has become my strong belief that not putting any preparations in place would be as irresponsible as going forward with a full-on, regularly planned rally,” Zerbst said. 

So the council voted 8-1 to prepare for a modified event. It will include a scaled-back observation of the rally’s 80th anniversary. 

The modified plan cancels a number of public events inside city limits. There will not be any events at the fairgrounds, no rally-related contests or opening ceremonies.  A B-1 flyover is off, as well as mass photo shoots.   

The city will put up hand-sanitizing stations. There is also talk about stockpiling personal protection equipment like face masks for local workers. City leaders want to arrange for mass-COVID-19 testing during and after the rally. And they’re continuing a program that uses volunteers to shop for local residents who are at high-risk from COVID-19. 

Councilor Ron Waterland said the rally was postponed during World War II. He called that a patriotic decision and said, “We will need a different kind of patriotism this year from our citizens, and from those that are indicating that they’re coming no matter what we decide.  

“Patriotism must include respect for others, personal responsibility when it comes to following CDC guidelines, and social distancing.” 

Last year, about 490,000 people attended the rally across its 10 days. This year’s rally is Aug. 7-16. 

Seth supervises SDPB's beat reporters and newscast team. He works at SDPB's Black Hills Studio in Rapid City.
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