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Noem says workforce recruitment campaign gaining traction

Noem acts as a dentist in her promotional video.
Noem acts as a dentist in her promotional video.

Gov. Kristi Noem said almost 250 million people have viewed the state's new series of “Freedom Works Here” recruitment ads.

They consist of a series of commercials where the governor played the role of different jobs – including a plumber and dentist – and encouraged people to move to South Dakota.

So far, about 2,500 people have applied to find work opportunities in the state since it launched last month, according to a press release from the governor's office. Hundreds of these applicants received a “Freedom Works Here” license plate, which Noem said will help encourage the families to move to South Dakota.

“The continued success of this workforce campaign has been so encouraging,” Noem said. “The state that has the workers will be the state that wins the economic race.”

The governor's office said the ad campaign has been more successful in less than a month that any other workforce recruitment campaign in South Dakota history.

Veda is an English and journalism major at Augustana University in Sioux Falls. She loves writing and storytelling, and she plans to pursue a career as a journalist after graduation.
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