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How 'Life-Light' is working to reach Gen Z

This segment is from SDPB's monthly news program, South Dakota Focus, hosted by Jackie Hendry.

This year, a statewide poll from SDSU surveyed more than three thousand registered voters. The questions focused primarily on political beliefs and the impact of the pandemic--but they also asked about people's religious beliefs.

Half of the respondents say religion is "very important" in their lives, and more than 80 percent identify with a Christian denomination.

We take a look at a group once famous for music festivals that drew thousands.

Four years after canceling its annual Christian music festival, Life-Light organizers are turning their attention back to live events. Life-Light's current ministry is now targeting Gen Z — the generation research suggests is the least religious yet.

Jackie is based out of SDPB's Sioux Falls Studio.